Kodak Film Price Drop Confuses UK
Eastman Kodak now sells its own film versions alongside Kodak Alaris, creating two product lines. UK photographers can buy the new Eastman Kodak films for about 20% less, thanks to distributor Dupli. Both film lines will coexist.
Kodak film has become cheaper for photographers in the UK. This price drop arrives alongside a new, confusing market structure where two separate entities now sell Kodak-branded film.
Since Eastman Kodak's 2012 bankruptcy, the sales and marketing rights for its film have been held by Kodak Alaris. Now, Eastman Kodak has also begun distributing its own versions of popular films like Ektar 100 and Tri-X. These new products come in the classic yellow and black packaging, distinct from the boxes used by Kodak Alaris.
A Tale of Two Kodaks
The situation creates a choice between Kodak film and Kodak film. For UK-based shooters, the new Eastman Kodak versions are currently around 20% cheaper when bought direct from participating retailers. Prices in the United States appear unchanged.
Not all film names could be carried over. While Eastman Kodak sells Tri-X, Ektar 100 and Kodak 200, it cannot use the Portra or T-Max names, as Kodak Alaris retains those marketing rights. Instead, Eastman Kodak offers similarly specified films under different labels: Ektacolor Pro 160, 400 and 800 (equivalent to Portra) and Ektapan 100 and 400 (equivalent to T-Max).
Distributor Dupli, based in Leeds, now holds UK rights to distribute the new Eastman Kodak films, alongside existing Kodak Alaris products. The company explains the division simply: Eastman Kodak is the manufacturer, while Kodak Alaris acts as the sales and marketing engine.
Supply, Demand, and Side-by-Side Sales
Will the new line replace the old? Dupli states the short answer is no. The distributor believes there is a network for both product lines and, as long as demand exists, "they will sit side by side." Both types of film are manufactured in the same Rochester, New York factory.
The company argues photographers will ultimately benefit from better supply and improved pricing. Dupli currently offers 48 'iconic Eastman films' to UK retailers. This price pressure may also stem from growing market competition. Other firms, including Harman Technology - makers of Ilford, who launched Phoenix colour film in 2023 - and Chinese brand Lucky, are now touting their own colour film products.
More Choice for Film Shooters
For those wanting to shoot colour film, especially in the UK, the choice and price from consumer-facing retailers like Analogue Wonderland are better than they have been for years. While the cachet of the Kodak name remains strong, photographers now have more affordable options from the brand itself. It's time to get out and shoot some 'Kodak moments'.
