Gear

GFX100RF medium-format compact camera wins bronze at IDEA 2026

Fujifilm's GFX100RF medium-format compact camera has now earned a Bronze Award from the International Design Excellence Awards 2026, joining a 2026 IF Design Award and a Red Dot Design Award 'Best of the Best' to complete a sweep of the world's three largest product design competitions.

Digital Camera World (Future, UK) 27 August 2026 Source: Digital Camera World (Future, UK)

The camera was originally unveiled at IDEA 2026 where it received the bronze accolade. While the IDEA Awards were announced earlier this month, the GFX100RF had already secured a 2026 IF Design Award and the Red Dot Design Award 'Best of the Best.' Together, the IDEA, IF Design, and Red Dot awards are considered the world's three largest product design awards, and the GFX100RF has now earned honors across all three competitions.

The GFX100RF uses the same 102MP medium format sensor found in mirrorless cameras like the GFX 100S, but what makes it unusual is that it crams that sensor into the body of a compact camera with a fixed lens. The author took the camera on a trip to Los Angeles and noted it felt small enough to forget they were shooting with a luxurious medium format sensor.

The GFX100RF takes inspiration from Fujifilm's viral X100VI, carrying a similar retro look and feel, yet it carries key design differences. The entire top plate is made from one block of aluminum, giving the camera a definitive luxury feel through build quality alone. The design also elevates access to a handful of controls. The medium-format compact camera has some of the same top dials as Fujifilm's other retro cameras, but it also has a dedicated dial made just for quickly adjusting the aspect ratio. Another lever controls zoom, which is only digital, not optical, but 102MP leaves room for cropping and still getting excellent detail.

Putting digital zoom onto a lever left space on the built-in 35mm f/4 lens (28mm on full-frame equivalent). Fujifilm tucked in another control ring here that can be customized inside the camera's menu.

Fujifilm's recent camera designs have not gone unnoticed. The GFX100RF sits alongside popular cameras with a less luxurious price point like the X100VI, the X-E5, and the X-T30 III. Fujifilm's viral cameras and beloved retro designs are likely one reason the company has seen huge leaps in camera shipments over the last two years, recently rising to the top three of Japan's camera makers.